 Construction Team Meeting |
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 PPE |
 Wooden Roof Frame |
 Worker With Tablet |
 Image by Campaign Creators |
 Pipette In Test Tubes |
 Canadian Flag |
 Electric Car Charging |
 Wooden Barrels Arrangement |
 Fresh Red Raspberries |
 Female Construction Worker |
 Surgical Team in Operation |
 Teacher |
Go beyond the job description.
Tell your story!
Our Mission
To help build Canada's diverse workforce today and inspire the next generation of employees to work in industries that are vital to Canada's health, prosperity and global leadership.
THE WORKFORCE Advantage
We take your recruitment to the next level, giving your organization a competitive advantage by delivering the kind of candidates you want.
We bypass the clutter of the digital job market to deliver curated, high-fit candidates straight to you! We do this through our:
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expertise in content development and storytelling
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ability to find and engage highly targeted audiences
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proprietary tools that generate and capture leads
Your Stories.
Our Expertise.
Our innovative content-driven program brings together journalism and key industries to address current workforce gaps and prepare for future needs.
Whether an employer, educator, professional association, or government agency, as a partner in THE WORKFORCE, you benefit from our expertise and proprietary tools to attract, connect and engage with prospective applicants.
It all starts with your story!
Getting Started!
Ready to bypass the clutter of the digital job market and attract some great new talent to your organization? We’d love to work with you!
If your organization is already creating content for your website, for social media posts, blogs and newsletters, you’re a leading candidate to join THE WORKFORCE.
If you’re at the start of your content journey, don’t worry – we can help!
We serve all sectors.
Our products and services are customizable and scalable for all industries. The combination of our expertise and technology allows us to maximize reach within the space that works best for your goals.
Check out how we're working with the healthcare industry
with our partner Postmedia.
How we do it.
ATTRACT
CONNECT
We generate interest in your organization by delivering your stories to custom segments of potential employees. Strategic digital campaigns ensure no efforts or dollars are wasted on audiences that don’t deliver.
We use our proprietary lead generation tool within your stories to capture the data, resumes and pertinent information of candidates interested in your organization and share it with you.
ENGAGE
Then we invite candidates to participate in your custom learning module, where they determine fit and prepare for future steps in the recruitment process. We deliver those highly motivated applicants directly to you.
ATTRACT
The right audience.
The right time and place.
Partners benefit from our experience segmenting audiences into distinct groups to maximize reach and engagement. Whether they’re considering a new career, a job change within a specific industry or an educational pathway, our seasoned media experts put your story in front of them!
We reach Canadians coast to coast, allowing for local, regional, provincial, and national programs. Looking to reach an international audience? Our experts will take your stories abroad!
Canadian Media
International Media
CUSTOM TOOLS
Our always-on or campaign-based lead generation tools work to increase engagement and create opportunities for thoughtful communication with interested candidates.
CONNECT
Connected by
THE WORKFORCE
Leads that turn into real opportunities!
We deliver curated leads that align with your needs and goals. Your content cuts through the noise to attract the right candidates! From seasoned professionals to job-ready graduates to future students, we expand your recruitment funnel with prospects and qualified leads who are interested in your organization and ready to connect with you.
THE WORKFORCE
Candidate Preparedness Program
ENGAGE
Because the right match matters!
Prospective candidates can learn more about your organization, its culture, and benefits through a customized learning program. This helps them determine if they're a good fit and prepares them for an interview. For our partners, participation and completion stats will identify which candidates are highly motivated to join your organization.
Program Architecture
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Career Seekers
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Prospective Students
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Administrators
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Industry Professionals
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Association Members
Brand Safe Environments
Social Amplification | Digital Advertising
Custom Tools
Partner Website
Attract
Connect
Engage
Evaluate
Convert
Acquire
THE
WORKFORCE
LEADS
PARTNER
OUR CLIENT-FIRST PROCESS
As a partner in THE WORKFORCE, you can expect complete support from our team of professionals, who will guide you from concept to launch in a thoughtful and efficient manner, ensuring your content moves to market smoothly.
OUR PROMISE
We are dedicated to your success. When the program works for you, it means we are on track to achieve our critical mission!
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Let's get THE WORKFORCE working for you!
There's no better time to start the conversation.